The Ferro family has been perfecting the art of clog-making for
a century. As a renowned artisan, Elena Ferro and her team specialize in
crafting traditional, hand-crafted wooden clogs, leather bags, and many
accessories.
This family-owned business, spanning three generations, garnered
the prestigious National Craftsmanship Award in 2019. By seamlessly merging
innovation with tradition, Eferro's designs have successfully adapted to
contemporary tastes while drawing inspiration from nature and wildlife,
yielding exceptional creations.
The origins of this esteemed craftsmanship
began in a workshop nestled in the picturesque countryside of Merza, Vila de
Cruces, Pontevedra, Spain. The panoramic drive to the village was a memorable
experience. With its stunning backdrop of mountains and three rivers, this
enchanting town deserves a spot on every traveler's must-visit list.
I was instantly drawn to Elena’s exquisite artisanal clogs
during my first visit to Spain and was determined to own a pair one day.
Initially designed for wet terrain, these traditional clogs
evolved into a contemporary fashion statement. Notably, the alder and/or birchwood soles paired with a body of premium
greased cow leather ensure lifetime durability. Locally known as
Zocos, they were ubiquitous in Galicia's rural areas until the arrival of
modern footwear such as rain and rubber boots.
Eferro’s staff's exceptional hospitality is noteworthy. Visiting
them is a delightful experience. Customers are encouraged to
explore the factory freely, inquire extensively, and receive personalized shoe
fittings and advice.
Despite knowing exactly what I wanted before I entered the
outlet, selecting the perfect pair was unexpectedly arduous. The store boasts a
vibrant display of clogs, sandals, bags, and leather items making selection a
challenging task.
The Eferro brand maintains a significant presence in Galicia's
urban centers, showcasing their prominence in northern Spain where I initially
stumbled upon them in Pontevedra, the capital of the Pontevedra province.
Whilst visiting a very popular art fair in a nearby town the
following day, the vendors recognized me. I became an instant 'celebrity', all
thanks to my beloved, eye-searing purple clogs. It's amazing how fast word
spreads about the South African with the 'look-at-me' shoes.
Galicia's wet and cold weather or South Africa's icy winter
mornings? These shoes have got it covered. Just don't forget the thick socks.
Luckily the kind lady thoughtfully provided a pair of
Eferro socks to keep things comfortable. And because I couldn't resist, I added
one of their gorgeous wooden and leather handbag creations to my shopping
basket.
Who knows, I might just be the first
South African Eferro clog enthusiast, inspiring others to confidently showcase
their personal style. But who's counting? Unlike me, people don’t always reveal their
nationality upon purchase.
Why purple you may ask. Purple is treated as the colour of
royalty and the elite. It symbolizes spirituality, wisdom, bravery, and
dignity.
"If I ever let my head down it will be to admire my shoes."
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